Replica Longines Spirit Watches Now he is an older man who connects with an older audience.Jackie Stewart explains why the relationship continues to work to this very day: “Rolex has not changed.You can give me all sorts of excuses for wearing another watch, but if you wear a Rolex, whether it is a stainless steel GMT Master, which I wear a lot of, or whether you wear a platinum Day Date, it is a watch that everyone looks at and thinks it is a quality statement.” Stewart believes that the longevity goes even deeper than that: “With Rolex it is not just a question of winning, it is being successful because a winner can always be beaten.But if you are successful you rise above winning or losing.” Stewart says that Rolex’s long-term thinking is highly compatible to his own thought processes.That’s why his relationship with Rolex has lasted over 40 years.In 2008, racing legend Sir Jackie Stewart celebrated his 40th anniversary as a brand ambassador for Rolex.Few commercial relationships last more than a few years Replica Longines Spirit Watches, but Stewart’s has endured for four decades.As Sir Jackie Stewart says himself, he has been married to the same woman for 46 years and to Rolex only four years less.Stewart is hugely proud of his relationship with Rolex.It all started in May 1966 when Stewart bought his first Rolex in Texas on his way home from the Indianapolis 500.He bought it with his Indianapolis winnings and it was one of the first signs that he was starting to make it as a racing driver.He remembers: “.
It was a gold Day Date with a President bracelet which was pretty fancy for me to buy in those days.But the Rolex was a symbol of me thinking that I have got enough money to buy something this exclusive.” The first years of his racing career had been spent virtually penniless, clawing his way to the top, and he could not even afford to run a road car.The purchase of the Rolex marked the fact that those days were finally over: Jackie Stewart felt like he had arrived.By 1968 Replica Longines Spirit Watches, he had emerged as Britain’s top driver and one of the top five in the world.To Jackie Stewart’s great surprise, Rolex’s Andre Heiniger approached him.He remembers: “He wanted to see if I would consider allowing them to use my photograph and likeness.” Stewart is not even sure how they knew he was a Rolex wearer.Rolex believed that Stewart, along with Arnold Palmer and Jean-Claude Killy, represented the cream of the crop: Sportsmen of that era who would endure. At the time, Stewart was 18 months away from his first world championship, and there were no guarantees he would win one at all.He says: “It has often baffled me that they chose me that early in my career.” However, Andre Heiniger was no ordinary chief executive and he became a legend in the watch business.Still, it is a market phenomenon that Rolex considered a 28-year-old Jackie Stewart at the start of his winning period in 1968 an asset, and still does at the age of 68 when he has been there and done everything.Stewart says appropriately: “They see it as timeless Replica Longines Spirit Watches.Timing is everything in life.” But the longevity of the relationship is still a mystery.When Stewart bought his first Rolex, he was a young man buying a high value product and then a young endorser of the product.
